AI-First Design Agency

Intelligence,
Crafted.

We bridge the gap between artificial intelligence and human craft. Led by veteran product designers, we build safe, transparent, and principled digital experiences for the next generation of the web.

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"The next generation of great products won't just be defined by how smart they are, but by how kind they are."

The Lab

Live Transmissions

Ethica Signal • Live
@ethica_design

Building in Public

"We don't hide behind case studies.
We explore the future of
AI ethics in real-time."

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Current Topics:   ///   TRUST PATTERNS   ///   LLM NUTRITION LABELS   ///   DARK PATTERN AUDITS   ///   GENERATIVE UI   ///   SAFETY LAYERS   ///   HUMAN-IN-THE-LOOP   ///   TRANSPARENT INTERFACES   ///   (REPEAT)   ///   TRUST PATTERNS   ///   LLM NUTRITION LABELS   ///   DARK PATTERN AUDITS   ///   GENERATIVE UI   ///   SAFETY LAYERS   ///   HUMAN-IN-THE-LOOP   ///   TRANSPARENT INTERFACES

The field of AI is moving too fast for static portfolios. Instead of polishing old work, we share our ongoing research, prototypes, and ethical frameworks directly as we build them.

Follow the stream for daily updates on UI experiments, governance models, and the occasional rant about dark patterns.

The Standard

01

Clear Box Design

No magic tricks. We design interfaces that clearly explain how and why AI is making a decision.

02

The Safety Layer

We red-team our designs for potential harm, bias, and dark patterns before code is shipped.

03

Human-in-the-Loop

We build products that empower human agency rather than replacing it.